This site is pioneered by Magda O'dj an innovative and driven Fashion Journalism graduate. Moda-de-londres was created in 2009 to deliver the latest fashion news 24/7 from around the globe . You can email me

ARCHITECTURAL ASYMMETRY

Playing with shapes on garments can be quiet daunting but once figured  out,  it becomes more fun than a chore. I had purchased this stunning structured a-line skirt few months ago (and I mean nearly a year ago!) from & Other Stories and finally got to wear it for the first time today! 

I paired it up with this super chic top from Asos that reveals your mid-riff in an absolutely sophisticated manner in order to create a mirror image of the skirt (genius huh?)

For accessories, I am wearing a cuff by MAWI,  watch by Michael Kors which has caused me to neglect my other watches and my new obession-Celine sunglasses. 

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I’M WEARING

Top- Asos

Skirt- & Other Stories

Cuff- Mawi

Watch- Michael Kors

Sunglasses- Celine

Shoes- Asos

Finally the weekend is here, not much of a difference as I’ve been off for 4 days already. Decided breakfast club on Liverpool Street was good idea. Here I am wearing;

Jacket- Zara
Bag- Stella McCartney.

Happy Weekend and be sure to follow me on instagram modadelondres

Took a spontaneous trip to Ibiza and had one of the best times ever! 3 days of getting lost in San Antonio, singing “slowly drifting” to a taxi driver and dancing all night at DC10! Not forgetting getting splashed at The Ocean Beach Club Took a spontaneous trip to Ibiza and had one of the best times ever! 3 days of getting lost in San Antonio, singing “slowly drifting” to a taxi driver and dancing all night at DC10! Not forgetting getting splashed at The Ocean Beach Club Took a spontaneous trip to Ibiza and had one of the best times ever! 3 days of getting lost in San Antonio, singing “slowly drifting” to a taxi driver and dancing all night at DC10! Not forgetting getting splashed at The Ocean Beach Club Took a spontaneous trip to Ibiza and had one of the best times ever! 3 days of getting lost in San Antonio, singing “slowly drifting” to a taxi driver and dancing all night at DC10! Not forgetting getting splashed at The Ocean Beach Club Took a spontaneous trip to Ibiza and had one of the best times ever! 3 days of getting lost in San Antonio, singing “slowly drifting” to a taxi driver and dancing all night at DC10! Not forgetting getting splashed at The Ocean Beach Club Took a spontaneous trip to Ibiza and had one of the best times ever! 3 days of getting lost in San Antonio, singing “slowly drifting” to a taxi driver and dancing all night at DC10! Not forgetting getting splashed at The Ocean Beach Club

    Took a spontaneous trip to Ibiza and had one of the best times ever! 3 days of getting lost in San Antonio, singing “slowly drifting” to a taxi driver and dancing all night at DC10! Not forgetting getting splashed at The Ocean Beach Club

    SHOP SMART
One thing I’ve learnt since I began working in retail is that you can buy brands you adore if you are patient. I say patience because many times I personally buy on impulse. 

After patiently waiting for the sale to arrive, I was lucky enough to bag myself key pieces for my wardrobe. The stunning jacket is a  runway piece from Isabel Marant’s SS14 collection and  bag is from Stella McCartney’s Summe 14 collection.

Both were bought at Selfridges. SHOP SMART
One thing I’ve learnt since I began working in retail is that you can buy brands you adore if you are patient. I say patience because many times I personally buy on impulse. 

After patiently waiting for the sale to arrive, I was lucky enough to bag myself key pieces for my wardrobe. The stunning jacket is a  runway piece from Isabel Marant’s SS14 collection and  bag is from Stella McCartney’s Summe 14 collection.

Both were bought at Selfridges.

      SHOP SMART
      One thing I’ve learnt since I began working in retail is that you can buy brands you adore if you are patient. I say patience because many times I personally buy on impulse.

      After patiently waiting for the sale to arrive, I was lucky enough to bag myself key pieces for my wardrobe. The stunning jacket is a runway piece from Isabel Marant’s SS14 collection and bag is from Stella McCartney’s Summe 14 collection.

      Both were bought at Selfridges.

      ASOS Experiences Arson Attack.

      Following the suspected arson attack at their only warehouse in Barnsley, ASOS has resumed trading. In a statement ASOS said that 20% of the total stock at the site has been compromised by fire damage and the sprinkler systems.

      At the time of the fire £159m and 70% of the stock was held at the warehouse. They added that they are fully insured for the loss of stock and interruption. The fire broke out on Friday evening at about 22:00pm and the site went back online at 2am on Monday morning.

      BAFTA’s & Other Stories.

      First of all let me apologize for going M.I.A! You know what happens when you get a job and become preoccupied with absolutely everything. But now that I’m back,  things are going to be slightly different around the blog.

      Most of my posts are going to be based solely on outfits that I put together for myself or for friends and client. I will also be covering events I attend and interviews with people I meet.

       Now here’s a recap….

      Back in May, I was invited by Carat London to attend the BAFTA’s and ofcourse I was delighted and had throw an outfit together.

      I got to wear this stunning LAI jewellery Cuff which is designed exclusively in collaboration with London jeweller Skir Lin- a previous designer and creator for Cartier & De Beers. 


      Dress By Preen

      Shoes From Asos

      Clutch From Reiss

      The Victoria’s Secret Show 2014 Is Coming To London

      THE Victoria’s Secret Show will take place in London this year, two of the Angels revealed at the brand’s Bond Street store this morning. Adriana Lima and Candice Swanepoel joined marketing director Ed Razek to announce the move, as well as the venue and date: Earls Court on December 2. The show has been held in various cities across the world - including Cannes, Miami and LA. The brand has hoped to bring it here since 1998, Razek revealed, but he said: “Candidly, we weren’t well known enough here until we opened the stores. We have six stores in the UK now.”

      Roland Mouret For Banana Republic

      Not to be out-done by H&M’s latest designer collaborator announcement with Alexander Wang, American retailer Banana Republic has signed up Roland Mouret to design a limited-edition capsule collection. Mouret, known for his figure-flattering styles, will create an almost 30-piece collection for the high street store that has previously collaborated with L’Wren Scott and Issa London, launching worldwide and online in early August 2014.

      Comprising skirts, tops, trousers and dresses in a pared-back palette, the range for the popular US-based high-street chain will launch in August. Mouret’s trademark dresses are tipped to become the most feted items, especially as they will retail from $165 - a fraction of the cost of pieces from his eponymous label. But, he says, it won’t be a replica of his own line: “It’s not a copy of my clothes in a less expensive [version], but the experience of a fitted dress for the Banana Republic customer.” His attention was caught by Banana Republic’s innovative Sloan bi-stretch cotton fabric: “When I saw that fabric I was so interested in working with it in my way,” he said.

      Chanel Goes Super Market Chic For AW14 Collection

      Grocery shopping has never been so glamorous as with the Chanel AW14 catwalk supermarket. Karl Lagerfeld transformed the Grand Palais into a Chanel-style store, complete with aisles of Chanel branded products, trolleys and advertisements.

      Models carried Chanel-inspired shopping baskets with the house’s signature chains, or vacuum-packed quilted leather classic bags. Browsing the shelves, the models appeared to be shopping, and helping other customers with purchases. All whilst modeling the latest collection by the luxury fashion house.

      The collection was more than suitable for the luxe shopper, with leather cut tracksuits and sparkly tops paired with metallic denim. A tweed ankle length coat updated the house’s signature fabric in a style that has been dominating the catwalk season.

      OSCARS 2014 BEST DRESSED

      Lupita Nyong’o

      Although it may have been her first time down the Oscars red carpet, but Lupita looked like an absolute professional. The pleated Prada gown in duck egg blue with spangled embellishment was fit for a prom night.

      Angelina Jolie

      Loaded with embellishment, Jolie managed to look sophisticated rather than gaudy in this spangled gown.

      Portia de Rossi

      Her wife Ellen DeGeneres might be the host, but this beauty  stole the sartorial spotlight from her spouse on the red carpet in a cream appliqué gown with modern halter-neck neckline.

      BALMAIN- PARIS FASHION WEEK AW14

      It was all gold everything at Balmain. Luxurious dripping gold chandeliers line the catwalk reflected against the mirrored runway as was the elaborate painted gold ceiling that stood above. Despite the emblematic gold scenery, the Balmain collection was rather khaki orientated.image

      Safaris styled jackets were teamed with leopard print thick structured obi waist belts that sat atop rope link skirts, while black leather bombers were matched with silky large pocketed trouser – complete with matching rope detail black open toe heel. The Jumanji Janes were given a ghetto girl twist with large gold hoops in a bone like shape, bold leopard print jackets and chainmail accents on dark green leather peplum tops. A smart mushroom leather asymmetric playsuit featured the large pockets of the silk trousers and bold belting featured before demonstrating that the collection successfully struck the balance between ready to wear without being too “ready to hunt.”image

      Outside the Hotel de Ville de Paris was an entirely different atmosphere. As fan and fashionistas waited in anticipation to have a glimpse of Rihanna who had attended the show. I managed to get a few photos of my own without being killed by crazy fans (thankfully).

      Anna Dello Russo & Bryan Boy being swamped by the paparazzis.

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      Joan Smalls could barely get through the crowd.

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      Kalrie Kloss giving me a cheeky smile- lol

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      Up and coming supermodel- Malaika Firth

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      Grace Coddington & Franca Sozzani

      Mira Duma & Yasmin Sewell

      Peter Pilotto AW14

      Peter Pilotto and Christopher De Vos took to London Fashion Week to showcase their Autumn/Winter 2014 collection.

      The collection takes inspiration from hybrid and fusion, playing on contrasts and extremes. Sports with formal, summer with winter, daywear with eveningwear embellished surfaces with strict lines.

      Print plays an important role (of course) but coloured fur, delicate beading, mesh, tweed and woven silk also feature in the eclectic collection.

      Bottega Veneta Singapore Store Renewal

      With a standard of living and an infrastructure that’s superior in the region, Singapore has long been a magnet for affluent shoppers from abroad, trophy-hunting Indonesian nationals in particular. Being a more mature market, flagship stores in the city often carry a wider and more sophisticated selection of luxury goods. and although the region’s outlook for this specific segment of the market is heading for a radical change, Singapore remains a shopping hub for the time being and luxury stores continue to improve their presence. italian brand Bottega Veneta has revamped and expanded its flagship store at marina bay sands to double its former size.

      Now measuring 435 sqm. [4,682 sq.ft.] spread over two floors, it features a new interior design by Tomas Maier, the brand’s creative director. the setting, as always discreet and timeless chic, now features a range of custom-made fixtures, such as display counters with slide-out presentation pads, mohair furniture upholstery, and as you’ll find in almost any Bottega Veneta store, walls are clad in suede. the Bottega Veneta store carries the brand’s entire collection of men’s and women’s apparel, its coveted range of bags, shoes, accessories, but also fragrances and its home collection.