This site is pioneered by Magda O'dj an innovative and driven Fashion Journalism graduate. Moda-de-londres was created in 2009 to deliver the latest fashion news 24/7 from around the globe . You can email me

The Victoria’s Secret Show 2014 Is Coming To London

THE Victoria’s Secret Show will take place in London this year, two of the Angels revealed at the brand’s Bond Street store this morning. Adriana Lima and Candice Swanepoel joined marketing director Ed Razek to announce the move, as well as the venue and date: Earls Court on December 2. The show has been held in various cities across the world - including Cannes, Miami and LA. The brand has hoped to bring it here since 1998, Razek revealed, but he said: “Candidly, we weren’t well known enough here until we opened the stores. We have six stores in the UK now.”

Roland Mouret For Banana Republic

Not to be out-done by H&M’s latest designer collaborator announcement with Alexander Wang, American retailer Banana Republic has signed up Roland Mouret to design a limited-edition capsule collection. Mouret, known for his figure-flattering styles, will create an almost 30-piece collection for the high street store that has previously collaborated with L’Wren Scott and Issa London, launching worldwide and online in early August 2014.

Comprising skirts, tops, trousers and dresses in a pared-back palette, the range for the popular US-based high-street chain will launch in August. Mouret’s trademark dresses are tipped to become the most feted items, especially as they will retail from $165 - a fraction of the cost of pieces from his eponymous label. But, he says, it won’t be a replica of his own line: “It’s not a copy of my clothes in a less expensive [version], but the experience of a fitted dress for the Banana Republic customer.” His attention was caught by Banana Republic’s innovative Sloan bi-stretch cotton fabric: “When I saw that fabric I was so interested in working with it in my way,” he said.

Chanel Goes Super Market Chic For AW14 Collection

Grocery shopping has never been so glamorous as with the Chanel AW14 catwalk supermarket. Karl Lagerfeld transformed the Grand Palais into a Chanel-style store, complete with aisles of Chanel branded products, trolleys and advertisements.

Models carried Chanel-inspired shopping baskets with the house’s signature chains, or vacuum-packed quilted leather classic bags. Browsing the shelves, the models appeared to be shopping, and helping other customers with purchases. All whilst modeling the latest collection by the luxury fashion house.

The collection was more than suitable for the luxe shopper, with leather cut tracksuits and sparkly tops paired with metallic denim. A tweed ankle length coat updated the house’s signature fabric in a style that has been dominating the catwalk season.


Lupita Nyong’o

Although it may have been her first time down the Oscars red carpet, but Lupita looked like an absolute professional. The pleated Prada gown in duck egg blue with spangled embellishment was fit for a prom night.

Angelina Jolie

Loaded with embellishment, Jolie managed to look sophisticated rather than gaudy in this spangled gown.

Portia de Rossi

Her wife Ellen DeGeneres might be the host, but this beauty  stole the sartorial spotlight from her spouse on the red carpet in a cream appliqué gown with modern halter-neck neckline.


It was all gold everything at Balmain. Luxurious dripping gold chandeliers line the catwalk reflected against the mirrored runway as was the elaborate painted gold ceiling that stood above. Despite the emblematic gold scenery, the Balmain collection was rather khaki orientated.image

Safaris styled jackets were teamed with leopard print thick structured obi waist belts that sat atop rope link skirts, while black leather bombers were matched with silky large pocketed trouser – complete with matching rope detail black open toe heel. The Jumanji Janes were given a ghetto girl twist with large gold hoops in a bone like shape, bold leopard print jackets and chainmail accents on dark green leather peplum tops. A smart mushroom leather asymmetric playsuit featured the large pockets of the silk trousers and bold belting featured before demonstrating that the collection successfully struck the balance between ready to wear without being too “ready to hunt.”image

Outside the Hotel de Ville de Paris was an entirely different atmosphere. As fan and fashionistas waited in anticipation to have a glimpse of Rihanna who had attended the show. I managed to get a few photos of my own without being killed by crazy fans (thankfully).

Anna Dello Russo & Bryan Boy being swamped by the paparazzis.


Joan Smalls could barely get through the crowd.


Kalrie Kloss giving me a cheeky smile- lol


Up and coming supermodel- Malaika Firth


Grace Coddington & Franca Sozzani

Mira Duma & Yasmin Sewell

Peter Pilotto AW14

Peter Pilotto and Christopher De Vos took to London Fashion Week to showcase their Autumn/Winter 2014 collection.

The collection takes inspiration from hybrid and fusion, playing on contrasts and extremes. Sports with formal, summer with winter, daywear with eveningwear embellished surfaces with strict lines.

Print plays an important role (of course) but coloured fur, delicate beading, mesh, tweed and woven silk also feature in the eclectic collection.

Bottega Veneta Singapore Store Renewal

With a standard of living and an infrastructure that’s superior in the region, Singapore has long been a magnet for affluent shoppers from abroad, trophy-hunting Indonesian nationals in particular. Being a more mature market, flagship stores in the city often carry a wider and more sophisticated selection of luxury goods. and although the region’s outlook for this specific segment of the market is heading for a radical change, Singapore remains a shopping hub for the time being and luxury stores continue to improve their presence. italian brand Bottega Veneta has revamped and expanded its flagship store at marina bay sands to double its former size.

Now measuring 435 sqm. [4,682 sq.ft.] spread over two floors, it features a new interior design by Tomas Maier, the brand’s creative director. the setting, as always discreet and timeless chic, now features a range of custom-made fixtures, such as display counters with slide-out presentation pads, mohair furniture upholstery, and as you’ll find in almost any Bottega Veneta store, walls are clad in suede. the Bottega Veneta store carries the brand’s entire collection of men’s and women’s apparel, its coveted range of bags, shoes, accessories, but also fragrances and its home collection.

Jimmy Choo SS14 Campaign

Australian actress Nicole Kidman returns for her third season to front Jimmy Choo‘s Spring/Summer 2014 campaign. Nicole is snapped by iconic photographer Solve Sundsbo in just her Jimmy Choos, knickers and blazer for her most daring set of images to date. Campaign film below:


This season Dsquared switched things up a little by showing a mixture of tailoring in denim and bright neon oranges. Long leather coats added edge to the already formal looking shirt, tie and cashmere jumpers. Beany hats and boots toned it down in order to balance the outfits.Tones of bright oranges, dark reds, beiges added a hint of colour to the usual black, white, grey and makes you think maybe winter isn’t so bad after all.

United Nude Launches Exhibition & Pop-Up Shop In Selfridges London


Architectural and experimental footwear brand United Nude has launched their third exhibition and pop-up store at Selfridges, London. To kick-start the new year in good spirits, famed London department store, Selfridges is hosting a festival to explore the creative mind, and the ways imagination and wonder can enable innovative thought.The Festival of Imagination originates from two of Harry Gordon Selfridges most cherished mantras:

‘Develop imagination, throw away routine…Imagination is the mother of originality, we encourage imagination in every way possible.’


The exhibition focuses on the United Nude’s ever blurring boundaries between fashion, art and architecture. Providing the ultimate dual store experience, it is an invitation to understand the brand’s design process, and combining a modern day shoe art installation, with the ultimate shopping experience.


The display takes the form of contemporary art exhibition, featuring shoes like the Masha Ma x United Nude shoe, the futuristic 3-D printed collaboration shoe with Iris van Herpen and the Fang shoe, worn in the latest Hunger Games 2 film. Available to purchase throughout the duration of the exhibition will be the Lo Res collection and the coveted and super exclusive NOVA shoe.



After Jil Sander left her own brand last October, the team had to challenge a new phase without the figurehead and founder of the house. But in the last AW14 collection, they’ve continued with the minimalist and tailored path that the former designer has always been faithful to. Tailored garments, with clean lines and shapeless silhouettes are the highlights of a collection that gives a lot of importance to the outerwear.

Black, navy blue, muted green, grey and aubergine are the chosen colors for items that keep the same shape and easily become in essential items in the wardrobe. But among all the suit-like garments the added zips, the leather fabrics and the pattern that resembled to pointillism made the difference to shorn of some seriousness. By the end shiny disco pants made their appearance adding some femininity with tight jumpers. Jil Sander’s team knew how to follow keep with the brand’s trademarks but adding details that make the collection even more attractive and unexpected.

Adidas Original x Opening Ceremony S/S14 Collection.

A look at the 4th installment of the Adidas original’s x Opening Ceremony’s S/S14 collaboration collection. It features apparel and footwear for both men and women, this season’s clothing range offers a unique interpretation of two sports: taekwondo and baseball. the clothing range captures the essence of these two sports in a variety of pieces, and perhaps most significantly in the women’s sweatshirt which features a lacing detail derived from baseball gloves. The baseball portion of the collection arrives in Adidas originals and Opening ceremony stores across the planet later this month.

New York Dover Street Market Store Opening

When Comme des garçons announced the opening of Dover street market in new york city, a buzz immediately kicked in. and it won’t stop anytime soon, even now that the concept store has finally opened its doors.Conceptualized by Rei Kawakubo, the elusive vanguard of forward fashion and tantalizing retail, Dover street market stores are known to transcend the worn-out parameters of traditional retail through ever-changing shop settings and tightly curated merchandise.

The choice of the shop location in New York has been, hasn’t been very unexpectedly, one that’s totally in sync with the brand’s stature, and thus off the beaten track. similar to the one in London and to a lesser extent to the Tokyo store, Dover street market New York has opened at a peculiar spot: landmark building on the far eastern edge of the nomad area.


Displayed on white plinths and surrounded by crumbling bricks, Neale’s upbeat vision was vividly confident. He’s part of a group of designers who’ve turned their garment’s surfaces into something almost narrative in format. This is an approach that doesn’t go deeply into shape or construction. On the runways, designers in London are increasingly ceding to the supremacy of simple, un-fancified leisurewear.

New Years At The Rosewood London.

Celebrating New Years Eve wasn’t going to be easy as each year I never felt the need go out. But 2013 was going to be different. A close friend decided to come down to London expecting that I’d host her visit in style; so the pressure was on. After visiting every ‘hot’ spot from Nobu on Berkeley square to Novikov we decided to head down to what I call my ‘special’ place.

The Rosewood London is one of the finest five-star hotels in London. That blends English heritage with contemporary sophistication. Situated in an Edwardian, Grade II-listed building, Rosewood has been exquisitely renovated to create a luxury hotel with the ambience of a stylish London residence.

Myself & Julia spent the New Year at the Hotels Scarfes Bar enjoying the fun atmosphere whilst listening to the live jazz band. The cocktail list was filled with a variety of sumptous drinks from the Mojito filled with soulful mint to those specially curated cocktails.


The Mirror Room is the perfect relaxation spot to have breakfast and dinner. It provides an array of delicacy and caters to all your breakfast needs whilst giving you an original dining experience.